LP Magazine

MAY-JUN 2018

LP magazine publishes articles for loss prevention, asset protection, and retail professionals covering shrinkage, investigations, shoplifting, internal theft, fraud, technology, best practices, and career development.

Issue link: http://digital.lpportal.com/i/978254

Contents of this Issue


Page 64 of 76

The small number of negative reactions to the monitors relate to respondents feeling nervous or worried about being watched while shopping. Surveillance concerns typically dissipated when participants were offered a choice of the ePVM's presence, allowing self-selection versus needing an employee to unlock an item for them. More than three-fifths (62.5%) of the customers interviewed said they do believe there is someone in another location in the store watching the video footage from the monitor. One-sixth (16.7%) of the customers we interviewed do not believe anyone in the store is watching the video footage from the monitor, while about one-fifth (20.8%) said they "don't know" if someone is watching the video footage. Customer Preference for Monitors or Locked Displays To follow up on addressing any negative shopper concerns, customers were next read the following statement: "Use of public-view monitors as a security measure allows the store to make the product available to you on the shelf, rather than keeping it behind a counter or in a locked display that requires you to ask for employee assistance to access the product." Customers were then asked if they prefer this type of security measure to keeping products behind a counter or in a locked display case. The results are presented below. More than four-fifths of the customers interviewed (83.3%) said they prefer ePVMs to having products behind a counter or in a locked display. Just one of the interviewed customers said they do not prefer this security measure to keeping products behind a counter or in a locked display, and three respondents said they "don't know" which they prefer. This project summary addresses four of multiple research questions from ongoing projects designed to help retailers dial-in their solutions to provide robust protection by deterring and disrupting offenders as they ideate, initiate, and progress their crimes while not interfering with shopper experience and purchasing. The full report is in the LPRC Knowledge Center at lpresearch.org. 2018 Impact Conference Every year for over fifteen years, retailers and LPRC staff have joined together to plan and execute an annual gathering to discuss recent and practical theft, fraud, and violence-control research. The meeting has grown from almost 100 to over 350 participants. And it has changed from several featured sessions or speakers to multiple shorter, interactive Learning Lab breakouts to explore over two dozen new projects findings, poster reviews, and other exciting experiences. Participating retailers keep voting to have the University of Florida (UF) host the conference to explore the ever-changing LPRC Innovation Lab and to enjoy interacting with UF faculty and students in a beautiful top-ten public university environment. We invite you to consider participating in this year's LPRC Impact held October 1–3 in Gainesville. Visit lpresearch.org to learn more and register. Recommended Reading Handbook of Crime Prevention and Community Safety (2nd edition) edited by Nick Tilley and Aiden Sidebottom and published by Routledge (a Taylor & Francis Group imprint) in New York, NY. This compilation of research articles is valuable to researchers and practitioners alike. It is a powerful primer with several criminologists laying out how to apply opportunity and environmental crime-control theories to real-world problems. Do you believe there is someone in another location in the store watching the video footage from the monitor? 70.0 % 60.0 % 50.0 % 40.0 % 30.0 % 20.0 % 10.0 % 0.0 % Yes No Don't Know Do you prefer public-view monitors to keeping products behind a counter or in a locked display? 90.0 % 70.0 % 50.0 % 30.0 % 10.0 % 4.2% 12.5% Yes No Don't Know Our team is focused on working with our retailer and solution partners to minimize crime and loss- control problems. Whatever we do should affect perpetrators' decisions, but it should not unduly affect our shoppers or employee teams. We strive to do no harm. continued from page 63 64 MAY–JUNE 2018 | LOSSPREVENTIONMEDIA.COM

Articles in this issue

Links on this page

Archives of this issue

view archives of LP Magazine - MAY-JUN 2018