LP Magazine

MAY-JUN 2018

LP magazine publishes articles for loss prevention, asset protection, and retail professionals covering shrinkage, investigations, shoplifting, internal theft, fraud, technology, best practices, and career development.

Issue link: http://digital.lpportal.com/i/978254

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Page 63 of 76

continued on page 64 Sponsored by the Loss Prevention Foundation, this annual golf tournament takes place this year at Bear Creek Golf Club in Dallas preceding the NRF PROTECT conference June 11–13. Open to all retailers and solution providers, the "Swing for Certification" event will raise money to fund scholarships for LP professionals who want to advance their careers through obtaining their LPQ or LPC certifications. Proceeds will also benefit industry charities, including the Loss Prevention Benevolent Fund and the USS Foundation, the legacy event sponsor. For more information and to sign up to play or co-sponsor the event, visit SwingForCertification.org. Exclusive Platinum Sponsor Additional sponsorship levels available Support LP Education by Participating in the "Swing for Certification" Golf Tournament at NRF PROTECT June 10 Results: Customer Interviews on PVM and ePVM Treatments The following sections present detailed results of twenty-four interviews (twelve for each intervention) conducted with customers on site at a location featuring a public-view monitor (PVM) and an enhanced public-view monitor (ePVM). The first question in the customer survey asked twenty-four customers what security measures they noticed in the health and beauty aids area. Overall, nearly all (N=22, 91.7%) of interviewed customers mentioned the ePVM. The small e denotes public-view monitors enhanced to help offenders better notice, recognize, and change their behavior (see, get, fear). Enhancements include positioning, signage, lighting, and sounds. Customers who did not notice the monitor were shown the security measure, and all customers were asked for their immediate reactions to the PVM or ePVM. The table here shows some of the shoppers' broadly grouped question responses. Generally, respondents offered positive or neutral initial remarks about the PVM. Many noted the theft-deterrent benefits of the monitors, and a few indicated the monitors make them feel like the store is doing something about shoplifting. Customer Awareness of Security Measures Signage 0.0 % 4.2 % 20.0 % 0.0 % 40.0 % 60.0 % 80.0 % 100.0 % 4.2 % 91.7 % 0.0 % Camera Domes PVM / ePVM Protective Display Fixtures Branding or Packaging Solutions Noticed Measure Customer Reactions to the Monitors 63 LP MAGAZINE | MAY–JUNE 2018

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