LP Magazine

MAY-JUN 2018

LP magazine publishes articles for loss prevention, asset protection, and retail professionals covering shrinkage, investigations, shoplifting, internal theft, fraud, technology, best practices, and career development.

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and when you should leave. On the backend, it is using that information to tailor ads for you. For most people, this by itself is not a major privacy concern. But the question is, what if Google lost control of that data or sold it to a third party? The answer, sadly, just came from Facebook. When social media became mainstream, everyone thought it was for kids. But today, as I mentioned, two thirds of Americans are on Facebook alone, meaning it and companies like it have a huge repository of our data. And the data got out, and was misused, and Mark Zuckerberg spent two days sweating in front of angry Congress members. Technically, Facebook didn't do anything wrong—it was the third-party company that may have misused Facebook's database. But it was a big deal, of course, because this incident may have impacted the elections. Could this have been prevented? It certainly didn't help that Facebook's terms of service are complicated even for the most well-educated attorney. Simple Ways to Protect Your Privacy I personally use Facebook to keep in touch with friends and family, while recognizing a few hidden dangers. One that isn't often talked about is identity theft. Think about all the questions you get asked to verify that you are you when trying to log into your bank or credit card account. Things like birthday, place of birth, mother's maiden name, favorite sport, first car—all this info is likely right in your Facebook profile and timeline, down to your favorite vacation spot and where you met your spouse. So be careful what details you share publicly. It is pretty easy to make some of that information private and still enjoy the benefits of Facebook. The next time you reset a password or call your credit company, think about which answers to the security questions are on your Facebook profile. Another thing to remember is that any service that uses your location could pose a risk. A recent study showed that the use of location data helped burglars in high-end break-ins. A good rule of thumb is to shut off location services if you're not using them. And speaking of the rules of thumb, here are a few others to keep you and your data safe: ■ Personal information like your birthday, address, email, phone, and maiden name should be private or restricted to close friends. ■ Use a separate email for social media. Create a free email account just for this purpose, and don't use it for banking or personal and business communications. ■ Open social media accounts in your name even if you're not going to use them. Social impersonation, when someone pretends to be you, happens in the professional world. By opening accounts under your name, you can limit your exposure to this. ■ Do not post anything you wouldn't want to say in court. I hope this article was useful in explaining how social media and other online services can use your data. For many of us, the customized shopping experience, location information, and custom discounts are worth it. Just be safe with your information, and do your best to read the terms. And remember—nothing is free. Two PTT buttons to toggle between analog and digital The New NX-P500 Makes Digital Affordable Because Analog is No Longer Good Enough for Your Business 7 color LED status indicator Loud 750 mW speaker with renowned KENWOOD audio Large LCD display Dual mode digital and FM analog Water and dust proof - meets military specs 1-800-950-5005 kenwood.com/usa/com/osbr/WhyProTalk/ See Us at NRF Protect Booth 905 49 LP MAGAZINE | MAY–JUNE 2018

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