LP Magazine

MAY-JUN 2018

LP magazine publishes articles for loss prevention, asset protection, and retail professionals covering shrinkage, investigations, shoplifting, internal theft, fraud, technology, best practices, and career development.

Issue link: http://digital.lpportal.com/i/978254

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L oss prevention has evolved significantly over the past several decades. Today's loss prevention professionals are expected to be multidimensional, open minded, global thinking, enterprising, and intelligent. Company leaders now understand and respect the importance of protecting the company's assets against the challenges of total retail loss (rather than simply making shoplifter apprehensions), recognizing the value of training and awareness, and respecting the benefits of partnerships and diplomacy. This has encouraged a new and improved retail industry where effective loss prevention strategies are echoed from the C-suite and entwined in the retail business model. Yet as far as we have come, there are still mountains to climb. Talented, driven, intelligent, and capable women have long been an integral part of the loss prevention industry, but the profession is still largely male-dominated. Why? Is it the general perception women have of the profession? Is it the potential physical aspects of the job, the culture of the times, or other choices available to women? Is it the way women are treated or perceived within the industry? Is it something else? As women continue to perform and excel in the loss prevention industry, every opportunity should be taken to ensure that everyone on our LP teams is treated fairly, equally, and respectfully regardless of gender—or other bias. This commitment must be shared across the loss prevention community, supported by company leadership, and equally respected by both the men and women of our organizations. While many individuals and organizations do an outstanding job, others lag behind. Either way, there are always opportunities to learn and improve. How do women feel about their role in loss prevention? We spoke directly to the women of loss prevention to find out. The Survey LP Magazine's Women of Loss Prevention survey provides a unique, comprehensive look at how women view their current roles in our industry, how they feel they are perceived as industry professionals, the role they feel gender and gender bias has played in their ongoing career opportunities, and the responsibility that every LP professional holds to remain accountable for their own career growth and development. The goal of the survey was to provide an objective window into the thoughts, ideas, and opinions of the women of LP regarding these key areas and to open doors for additional discussion. By offering an anonymous venue for women to openly voice their views on these topics, we gained a more complete and comprehensive understanding of how the women of loss prevention perceive these important questions and perhaps can spark fresh thoughts and ideas on how we can best address these topics to further enhance our LP teams. Survey Questions The survey was constructed by women for the women of loss prevention. We began by approaching approximately twenty prominent women in leadership roles across the loss prevention industry, asking them to provide a list of questions they felt represented important and productive topics relevant to the industry. Several of these leaders further encouraged women on their teams to participate in the process, resulting in a wide spectrum of topics. For practical purposes, their feedback was narrowed to a pool of fifty questions, with the final product submitted to these leaders for additional feedback prior to distribution. All the women participating in the question-writing process remained anonymous. Survey Distribution Invitations to participate in the Women of Loss Prevention survey were extended through several different outlets. Participation was limited exclusively to women with experience in the profession. In order to most accurately represent the thoughts and opinions of all women in the industry, we did not further limit participation based on experience levels or other qualities. All participants were informed that their participation would remain anonymous to further encourage honest, open, and complete responses. The survey distribution process uncovered an initial, critical finding—as we contacted loss prevention leaders from across the industry, we were met with overwhelming support for the survey process. Every comment was positive, every response cooperative and encouraging. As leaders distributed survey information to the women on their teams, many shared additional words of support and encouragement for their participation. This response displayed much more than a willingness by loss prevention leadership to participate in the process; it LP Magazine's Women of Loss Prevention survey provides a unique, comprehensive look at how women view their current roles in our industry, how they feel they are perceived as industry professionals, the role they feel gender and gender bias has played in their ongoing career opportunities, and the responsibility that every LP professional holds to remain accountable for their own career growth and development. 16 MAY–JUNE 2018 | LOSSPREVENTIONMEDIA.COM WOMEN OF LOSS PREVENTION

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