LP Magazine

MAR-APR 2018

LP magazine publishes articles for loss prevention, asset protection, and retail professionals covering shrinkage, investigations, shoplifting, internal theft, fraud, technology, best practices, and career development.

Issue link: http://digital.lpportal.com/i/955857

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Page 52 of 76

I n an industry as dynamic as retail, asset protection leaders have long been faced with the daunting task of keeping pace with the changing landscape of the industry. This has never been more true than it is today. Safeguarding company assets is no longer synonymous with simply catching shoplifters and requires a much more holistic approach to addressing retail loss. In a global marketplace, asset protection leaders must be global thinkers. Our needs, our challenges, and our responsibilities are multidimensional. This is an age where omni-channel retailing is reshaping the way that we do business, and asset protection leaders must rethink their approach to enhancing the profitability of the retail enterprise if they want to survive. However, that doesn't mean that we have to face the world on our own. We often talk about standing on the shoulders of those who came before us. But today it's just as important that we stand beside those who share our interests and our passions, finding common ground to overcome our greatest business challenges. RILA's Asset Protection Leaders Council does just that. "When we bring together the top thought leaders in asset protection from the most progressive retailers in the world and establish a mindset of achieving shared goals, good things are going to happen," said Lisa LaBruno, senior vice president of retail operations for the Retail Industry Leaders Association (RILA). "That's why we launched the Asset Protection Leaders Council (APLC) six years ago. Our asset protection leaders are making a difference. By working together, we're solving the most pressing challenges facing the industry." Competition drives the retail engine. But when we look under the hood, we often find that it's the sum of many different parts that keeps things running smoothly. Occasionally, we learn that some of those parts may come from sources that we didn't expect. There are certain areas where we shouldn't compete with each other, and by working together we can all benefit through these innovative solutions. "This is a transformative time in retail," said LaBruno. "Retailers are competing for every sale, and our asset protection leaders must be true business partners. The trick is to identify areas within asset protection that are noncompetitive and ripe for collaboration. The APLC seizes those opportunities to solve common problems together for the benefit of the entire industry." Bringing Leaders to the Table "The Asset Protection Leaders Council is designed to pull together retail leaders to address critical issues facing the asset protection industry in real time," said Paul Jaeckle, LPC, vice president of asset protection at Meijer Stores and chair of the APLC. "Our approach and what we accomplish is really representative of what's happening in the asset protection space collectively. It was created as a forum for the leaders to have collaborative discussions about the different things that are happening in the industry but without the competitive element that exists in other areas of retail." By focusing on research, industry-wide initiatives, benchmarking, networking, and other projects and programs that support asset protection, the APLC is finding creative ways to approach current issues and emerging trends. Just as importantly, the APLC is providing a platform to review and discuss those issues most important to the industry and a voice to get things done. There have been discussions regarding what's going on in the digital space. Crisis management and active-shooter situations have been deliberated. Throughout last fall's hurricane season, the APLC discussed the top challenges facing retail organizations, shared effective solutions, and collaborated with the Federal Emergency Management Agency (FEMA) to get communities back on their feet. By identifying these industry-wide initiatives, they're driving innovative solutions that support the asset protection agenda. "We've identified common ground that's good for everyone to talk about," said LaBruno. "But it's the participants' commitment to collaboration that makes all the difference. We're only as good as the asset protection leaders who participate." The APLC is fortunate to have participation from solution provider sponsors Intel Corporation, Profitect, and Zebra Technologies. These companies are leading the way through their support, and their thought leadership contributes to the overall success of the APLC. RILA'S ASSET PROTECTION LEADERS COUNCIL "This is a transformative time in retail. Retailers are competing for every sale, and our asset protection leaders must be true business partners. The trick is to identify areas within asset protection that are noncompetitive and ripe for collaboration." – Lisa Bruno, Retail Industry Leaders Association Lisa LaBruno Paul Jaeckle 52 MARCH–APRIL 2018 | LOSSPREVENTIONMEDIA.COM

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