LP Magazine

JAN-FEB 2018

LP magazine publishes articles for loss prevention, asset protection, and retail professionals covering shrinkage, investigations, shoplifting, internal theft, fraud, technology, best practices, and career development.

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POWER TO THE PEOPLE with a sufficient reward, retailers can overcome almost any traditional loyalty. "For a $5,000 reward, we've had people turn in their own mother and brothers." The importance of getting at least one good facial image to share is also becoming increasingly clear. Having a variety of images from different vantage points is critical and helps clients better leverage Solveacrime. On the developer side, Brebric said they've gotten better at selecting the registered users to whom they send videos, so they don't inundate people with crime posts while maximizing tips. "We've learned how big a blast radius we need to be the most effective." Read Hayes, PhD, CPP, director of the Loss Prevention Research Council, identifies five zones of influence where it is possible to apply Solveacrime to impede retail theft. The shelf point/product asset, for example, is the first zone that can be influenced to deter crime. It expands out from there, into Zones 2 through 4—the category area, the interior, and then into the parking lot. The model identifies a final "Zone 5" as the public sphere, where retail has historically had limited influence. "In AP we've done pretty well in the first and second zones, for example, but we've never really played in Zone 5, everything beyond the parking lot," said Oberosler. "But this is a tool that we're using to influence social media and to make apprehensions. I really think it's going to be able to give us a Zone-5 influence that we've never had before." The Internet and social media are forever changing all aspects of society—asset protection included. The latest innovative solution in our portfolio, the OptiLok Tag is designed to protect eyewear frames. Built with an ingenious locking mechanism, application and removal of OptiLok is quick and easy. Designed specifically for thin and delicate clothing material, the NeedleLok Tag uses a sharp needle that does not leave behind a visible mark after being removed. What's New in Merchandise Protection? OptiLok™ Tag OptiLok ™ OptiLok ™ OptiLok Tag NeedleLok™ Tag CheckpointSystems.com 800. 257. 5540 GARETT SEIVOLD is a journalist who has covered corporate security for nearly twenty years. He has been recognized for outstanding writing, investigative reporting, and instructional journalism. He has authored dozens of survey-based research reports and best-practice manuals on security-related topics. Seivold can be reached at GarettS@LPportal.com. 19 LP MAGAZINE | JANUARY–FEBRUARY 2018

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