LP Magazine

SEP-OCT 2017

LP magazine publishes articles for loss prevention, asset protection, and retail professionals covering shrinkage, investigations, shoplifting, internal theft, fraud, technology, best practices, and career development.

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31 LP MAGAZINE | MARCH - APRIL 2012 28 SEPTEMBER-OCTOBER 2017 | LOSSPREVENTIONMEDIA.COM SMART PEOPLE SAY SMART THINGS I n every issue of the print magazine since 2001—and now in our digital magazine LPM Online—we have conducted an executive interview with some of the top professionals in loss prevention, retail, and a few outside the industry. These exceptional individuals have much to say about a wide range of subjects. And much of what they say is well worth paying attention to. I recently took a stroll through the past few years of interviews and have pulled together some excerpts that I believe deserve repeating. Please take a few minutes to reread the quotes. And if you haven't read the full interviews recently, we've given you the information to find the interviews in your print library or on our website, LossPreventionMedia.com. INTERVIEW DATA-DRIVEN RESULTS AT RITE AID Delivered with Leadership, Hunger, and Passion By James Lee, Executive Editor Robert "Bob" Oberosler, group vice president of loss prevention for Rite Aid, from March–April 2012 OBEROSLER: I'm not the zero-shrink guy. If you want to try to get zero shrink, hire somebody else. I'm going to aim at getting shrink down below a certain percentage number where we have that careful balance between maximizing sales and controlling shrink. You have to understand the customer shopping experience. You are going to have some shrink if you want your customers to have a great shopping experience. I tell my people, "There's not a mistake you can make in doing your job that I can't help fix. So, don't be afraid to go out and push the edge of the envelope. That's how you learn and make an impact." In addition to being smart, I really want someone who has a very strong voice. Having a strong voice, being able to express yourself, having confidence in your data, and having the ability to motivate people are all important components of leadership, which, when it comes down to it, is one of the most important characteristics for success—leadership, hunger, and passion. INTERVIEW The Need to REINVENT LOSS PREVENTION The Success Story of Belk's Bob Vranek By James Lee, LPC, Executive Editor Bob Vranek, vice president of loss prevention for Belk, Inc., from September–October 2012 VRANEK: Belk has changed dramatically over the years, and the LP department has evolved dramatically with those changes. We have literally reinvented ourselves three or four different times. So, I've not been running the same program for twenty years. The program we run now looks nothing like the program we originally started with. If we hadn't changed LP as the business changed, I likely wouldn't still be running the LP organization. Certainly one of the most noticeable changes in our industry is the pure professionalism of the LP team. Everyone acknowledges that we've moved past the focus on catching shoplifters—the old cops-and-robbers mentality. We go through cycles. We'll focus on shoplifting, then it's on internal theft, then it's to ORC. In a year or two, I think we'll be talking about the omni-channel challenges that will have remade our retail operations and opened up new vulnerabilities for us to manage. The LP team we had twenty years ago couldn't handle the current challenges today. They couldn't understand the technology. They wouldn't be able to master the technology and develop the tools we would need to control losses. Not so with the people we have now. They are very professional. They understand the inventory systems. They understand the technology. I have a great deal of confidence in them dealing with unusual situations and being able to step in and drive shortage down.

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