LP Magazine

JUL-AUG 2014

LP magazine publishes articles for loss prevention, asset protection, and retail professionals covering shrinkage, investigations, shoplifting, internal theft, fraud, technology, best practices, and career development.

Issue link: http://digital.lpportal.com/i/352439

Contents of this Issue

Navigation

Page 36 of 68

By Jacque Brittain, LPC Brittain is editorial director, digital, for LP Magazine. Formerly a director of learning design and certification, Brittain managed the development of the LPC and LPQ certification programs in collaboration with the Loss Prevention Foundation. Prior to that he was vice president of operations for the industry's largest executive search and consulting firm. In his thirty-plus years in the LP industry, he has helped build and enhance many learning initiatives and provided career counseling for thousands of industry professionals. Brittain can be reached at jacb@lpportal.com or by phone at 704-246-3143. DIGITAL DIALOGUE Staying Informed: Is It Really That Important? I f it wasn't your company, would it matter to you which retailers were breached over the last six months, or how it has impacted their business? Do the latest statistics or industry trends really change the way you approach your job? Does it really matter whether or not you were able to attend an industry conference this year? How does a cargo theft or robbery halfway across the country influence what happens in your back yard? How many times do we need to hear that credit card fraud is a problem in the stores? How often do we need to read about the latest technological gadget or industry training seminar? Are you as informed as you should be? Does it matter, and why should it matter to you? We all know what the answers are supposed to be. But is that a true reflection of how we really feel? If we're honest with ourselves, the answers might not play out the same way. We might think that it doesn't matter whether or not we could have learned or gained anything by attending an industry conference because we didn't have the opportunity to attend. We may rationalize that industry problems are only important when they occur within our own companies. We can believe that some problems are going to exist no matter what we do, and we may just be spinning our wheels. We can minimize the importance of progress or squander the opportunity to learn for any number of self-serving reasons. In some way, shape, or form, we're all guilty of this way of thinking at some point. That's not necessarily an indictment of our character or a reflection on our work ethic. It's just that none of us are that good. None of us are that informed. We get tired. We get busy. We get to a point where we suffer from information overload and just can't seem to accept one more piece of information. We disengage and get involved in some other aspect of our lives. Some of us may have a greater desire or make a bigger effort. Some of us may have a higher capacity for absorbing the information. But we simply can't, don't, or won't be that informed. We may make the effort, but no matter what we're told or what is preached to us, it's just not in our nature or capability to know or learn everything that we should. A Tool for Every Job So, what do we do? It isn't a revelation for any of us to hear that information is important. Of course we understand the value of staying informed, and how these events and this information will directly or indirectly impact all of us. We know that information is power in many different ways. In response, what each of us does is set priorities. We determine what is most important to learn. We look at what's most valuable to us, we consider our options, and we make decisions. But fortunately— or unfortunately, depending on how you look at it—there's a tremendous amount of information that we must sort through, decipher, and absorb. Therefore, we seek out tools to help us manage this plethora of information and decide what is most valuable. And that's where social media gives us a boost. That's why digital dialogue is so critical. Social media is an ever-evolving collection of online tools, platforms, and applications that enable all of us to interact with one another and share information. By using web-based and mobile technologies to turn communication into interactive dialogue, it creates an effective channel for individuals and groups of people to connect, interact, create, and share. The question then becomes, are you using the right tools? Are you taking full advantage of the tools that are available to you? If you couldn't attend a conference that interested you, did you visit the conference website? Often, many of the presentations are Leaders pride themselves on making informed decisions. This is an opportunity to make an informed decision about information. What choice will you make? If you have a strong argument for not remaining informed, we'd love to hear it. In fact, we'd be happy to discuss it in our digital media, discussion groups, or our next column in the print magazine. The stage is yours. 36 JULY - AUGUST 2014 | LPPORTAL.COM

Articles in this issue

Links on this page

Archives of this issue

view archives of LP Magazine - JUL-AUG 2014