LP Magazine

JAN-FEB 2019

LP magazine publishes articles for loss prevention, asset protection, and retail professionals covering shrinkage, investigations, shoplifting, internal theft, fraud, technology, best practices, and career development.

Issue link: http://digital.lpportal.com/i/1078914

Contents of this Issue


Page 32 of 77

31 LP MAGAZINE | JANUARY–FEBRUARY 2019 THE EVOLUTION OF LP TO SUPPLY CHAIN OMNI-CHANNEL EXPERTS store because there's no one that can do it better than we can. Omni-channel is not only a transactional technology experience but also an experience that is supposed to bring you into a real social event that allows you to fall in love with the store and amplify the customer's desire for that store, regardless of the store being the vendor owner or the vendor distributor. Let me use Macy's as an example. As a consumer, I love Macy's. They have every brand that I love. And every time I buy, they never make a mistake. I get it earlier. I have great service. The people on the phone are great. The people at the store are great. Every store that I have shopped in is the same as far as behavior. And I love the omni-channel experience. So they've created an outstanding experience that makes me want to continue my relationship with the Macy's brand. EDITOR: Let's talk about the people standpoint with supply chain. If you look back maybe twenty years ago, the professionalism of the people working in supply chain was not what it is today. How has that changed? SCROFANI: That's a great observation. I'm going to be as transparent as possible because I think it needs to be heard. When I first started in supply chain asset protection specifically, not just supply chain and logistics, I was told the people who went into the distribution centers were either close to leaving the business or they were ex-law enforcement. What that created was a very rudimentary way of looking at things. It was very physical-security focused. Are the doors locked? Is the gate locked? That has completely changed. I can only speak from my experience, but when I came out of college, I was told only 10 percent of your time was going to be spent on analytics. Today, a logistics professional, including supply chain AP, spends a good 50 percent of their time on analytics because they're really studying how to get better, faster, smarter while managing their definition of defects. Today's asset protection professional has to have those skill sets. Today we look for a logistician with an expertise I think there are four dominant challenges that have become strategic pillars that supply chain executives must continue to address—compliance, visibility, risk mitigation, and efficiency.

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