LP Magazine

SEP-OCT 2018

LP magazine publishes articles for loss prevention, asset protection, and retail professionals covering shrinkage, investigations, shoplifting, internal theft, fraud, technology, best practices, and career development.

Issue link: http://digital.lpportal.com/i/1030193

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Page 55 of 68

Adapt Quickly to Market Dynamics with @Source Tagging CheckpointSystems.com razor packs, diapers, or infant formula. They view these items as staples and may find it shocking to see them locked. It could be seen as "overkill" and could fuel the Robin Hood narrative. If you do lock them, consider adding signage with a help line if the customer needs government assistance for staple items. Bob: They're locking up baby formula. Catching moms trying to feed their starving babies is how they choose to spend their time? Shouldn't that kind of stuff be free? Whether or not your baby gets to eat shouldn't depend on how much money you make. All these guys see are dollar signs. They don't see people. They don't care about us. Robin Hood: A Man of the People These action items aim at not only disarming an offender's guilt-reducing narrative but also cutting away at acceptance or support from the general public. When customers think of a shoplifter, they should conjure an image of an affluent organized retail crime group, not one of a starving mother. Affecting the general public's perception of what an offender's true motives are is a pivotal step in unweaving the Robin Hood narrative. Let customers know that most offenders aren't taking necessities in modest quantities for personal use. Let them know that most shoplifters are fueling a less honorable habit than feeding babies. Retailers are already doing an incredible amount for their communities. They care about their customers and would help them find a meal or a shelter if the customer asked. Our challenge is making that positive impact impossible to miss and ignore. We need to work together to push that narrative. Hard. After all, we're competing with an age-old tale here. For nearly 200 video clips of live offender interviews and access to over 300 research reports supporting these insights, please visit the LPRC Knowledge Center at LPresearch.org. WHY DO PEOPLE STEAL? MIKE GIBLIN is currently a senior research scientist with the Loss Prevention Research Council (LPRC). Holding a background in consumer behavior with an emphasis on consumer psychology, judgment, and decision making, Giblin manages the research team at LPRC where he develops and executes research projects for retailers and solution providers. He also leads several working groups and action teams in collaborative efforts between retailers and solution providers to address industry-speci„c problems. Giblin can be reached at mike@lpresearch.org. 55 LP MAGAZINE | SEPTEMBER–OCTOBER 2018

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