LP Magazine

SEP-OCT 2018

LP magazine publishes articles for loss prevention, asset protection, and retail professionals covering shrinkage, investigations, shoplifting, internal theft, fraud, technology, best practices, and career development.

Issue link: http://digital.lpportal.com/i/1030193

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Page 37 of 68

LPRC Research in Action Electronics product theft continues at high rates. Traditional protective efforts that increase an offender's perceived risk of apprehension and sanction—like EAS, CCTV, and merchandise alarms—don't always deter theft attempts. Likewise, retailers are reluctant to restrict shopper access to products due to lower sales and satisfaction. So some companies are working to trial bene•t-denial technologies that render protected items less desirable or valuable. This early-stage exploratory project was designed to collect evidence on priming mechanisms like signage to deter would-be offenders and help shoppers realize a protected asset will not function unless purchased. Context The LPRC conducted a series of in-person survey interviews in the Gainesville, Florida, Innovation Lab and a nearby store to understand how bene•t-denial box marks placed on packaging impact offender and customer perceptions and likely responses. Additionally, feedback from twenty LP executives was polled to gather industry opinions of •ve potential symbol templates. The LPRC then tested the three highest of these box marks, collecting data from six active offenders (shoplifters) and thirty-seven customers. An LPRC Research Scientist collected the data from August to September 2015. This report details survey results. Research Goals Q Do active offenders notice (See It) the box mark? Q Do offenders understand the exact implications (Get It) of the box mark, as well as perceive it to be a credible threat to their personal intentions for a protected item (Fear It)? Q Do customers notice (See It) and understand the exact implications (Get It) of the box mark? Q What small changes can enhance the box mark's effects? Major Findings Q Box mark 4 is the most noticeable by both offenders and customers, by a large margin for customers. Q Box mark 4 was the strongest deterrent for offenders. Q Once noticed, box mark 1 provides the best balance of aesthetics and clarity for customers but not offenders. Q Box mark 1 was rated most favorably by twenty LP executives. Recommendations LPRC recommended either box mark 4 with the current color scheme and boarder or box mark 1 with the following enhancements: enlarged text, reduced keyhole size, and dashed boarder. Consideration should also be made to adding the word "locked" to the beginning of the message to eliminate some of the alternative interpretations we encountered. This brief is just a small part of the entire research report. The full report is one of over 350 now located in the online LPRC Knowledge Center. Box Mark 1 Box Mark 3 Box Mark 4 37 LP MAGAZINE | SEPTEMBER–OCTOBER 2018 garrett.com Tel: 800-234-6151 Made In The USA Portable Prevention Reduce shrink in your manufacturing area or distribution center with Garrett's 33-zone walkthrough detector. The PD-6500i o•ers precise pinpointing of metallic targets and—with optional caster sets—full mobility for rapid deployment. Garrett's 33-zone PD-6500i metal detector Super Scanner® V hand-held metal detector

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